According to the Global Digital Yearbook of 2019, South Africans spent an average of eight hours a day connected online. That is the same amount of time we spend on a nine-to-five job. On average, we are awake for 16 hours a day and we choose to be glued to our screens for half of the time we are awake. Why is that? Digital media analysts from around the world help us delve into the consequences of our digital media habits.

Analysts from across the globe encourage consumers to think critically before texting and sharing their lives on digital media sites as the time we spend online could be to our benefit, or detriment. And that all depends on whether we approach social media especially with care and consideration.