Riana McArthur is an HPCSA registered research psychologist with more than 10 years’ experience in market research in various industries, specialising in quantitative as well as qualitative research methodologies. Riana is fortunate to have lived and worked in many countries. Although the majority of her clients are in the fast-moving consumer goods (FMCG) she has a passion for social research, and has completed two Masters theses, one in Research Psychology and the other in Philosophy. At present she is studying towards her PhD in Egyptology.